critter crew

Traditional social media boasts itself as a way to stay connected to those you love. In just the last ten years, we have witnessed social media morph into an entirely different animal all together. My goal with Critter Crew was to design a social application that is a positive space for people to reach their goals.

view prototype

roles

‍UX Researcher, UXI Designer

problem

Research has shown that social media incites feelings of anxiety in users due to feelings of inadequacy, worry and stress. Moreover, users seem to spend more and more time on social media platforms. It is debated amongst many people whether or not social media actually provides a net benefit to society.

audience

‣ 18-34
‣ People who need a little external motivation

solution

I’ve designed an app that fosters accountability through social networks. It pushes no algorithms or specific agendas. This is a place where users can go to find external motivation from other users. It is a challenge based app where users can create or join challenges to stay motivated to complete common goals. It’s not designed to be a place where users come to scroll endlessly, but rather a place where we leave users a little better than we found them.

Facebook Groups

‣ Ages 25-34 is the largest demographic
‣ 19.3% of global users are male between the ages of 25 - 34
‣ 13.1% of global users are female between 25 - 34
‣ 72.8% of users are between 18 - 44
‣ People who share common interests
‣ International appeal

‣ Users can create, join, or view feeds of groups they are in
‣ Discover option gives users suggested groups, shows some groups their friends are in, and popular groups based on their location
‣ No limit on amount of group members
‣ Groups can be public or private
‣ Users must be logged in with their facebook account
‣ Groups are moderated by one or more people. successful groups require diligent self moderation

‣ Part of Facebook with a user base of 2.85 billion people
‣ 11 years old as of October 2021
‣ 620 million established groups
‣ Groups range from extremely casual or humorous to extremely helpful or emotionally supportive
‣ Digital communities have become an essential support tools for many users during the covid 19 pandemic and is projected to continue growing
‣ 1 in 4 facebook group users are in groups that are built around a similar idea or hobby
‣ More than 1.8 billion people use facebook groups every month

‣ As a user I want to be able to view a feed of all challenges I am in so that I can see everything in one spot easily
‣ As a user I want to be able to create challenges so I can challenge my friends or strangers to complete something
‣ As a user I want to be able to join challenges so that I can stay motivated to finish something
‣ As a user I want to be able to explore all challenges so I can find the right one to join
‣ As a user I want to be able to communicate with all members in the challenge so that we can help each other stay motivated

Meet the critter crew!

I illustrated these critters to add an element of fun to the app. Users rank up their critters as they complete more challenges.

style tile which shows blues and greens and typography

I wanted to utilize greens and blues for my app. Blue is nonthreatening, calming and reliable. Green represents growth, freshness, harmony and sincerity. For font choice I picked bebas neue for headings to be bold and draw the users attention. Source sans pro is widely accepted as a universally accessible font which is why I picked it for copy test.

critter crew

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roles

problem

audience

solution

Facebook Groups

Jake Fischer

27. PhD Student in BioMech at UDel. Single. Lives alone.

NEEDS

WANTS

Meet the critter crew!